Courses
Multi-day, guided programs to get real results

Choosing the Right JTBD Framework for Growth, Product, and Experience
By the end of this course, you’ll shift from a product-focused mindset to a customer progress and outcomes-oriented mindset.

Quantitative JTBD Methods for Smarter Product & Experience Decisions
Learn Advanced JTBD quantitative methods that prioritize opportunity, guide product roadmaps, and shape exceptional customer experiences.

Customer Jobs-to-be-Done Fundamentals
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.


GenAI-powered Behavioral Design Sprint using Make It Toolkit
Master GenAI powered human-centered experience design using the Makeit toolkit for effective behavioral product & service design.
Workshops
Single-day, hands-on sprints to practice new skills
Lightning Lessons
Free, interactive sessions to explore new topics

From Product-Led Growth (PLG) to Progress-Led Trust (PLT)


Progress or Process? Two Lenses for Jobs to be Done


GTM Which Business Loops Matter Most by Stage of Growth

GTM The Psychology of Demand


No single moat is durable. Stack them.


JTBD in the Wild: Discovering Demand and Opportunity
Services
Get direct, personalized support
Resources
Tools and downloads

The JTBD Field Guide - Switching Interviews
The practitioner's guide to JTBD switching interviews - from surface story to causal truth.
Get resource


The Stacking Moats Playbook
A complete diagnostic system for evaluating where your business actually compounds — and where it doesn't.
Get resource
The Wheel of Progress Framework(R)
Get the free resource
Checkout the B2B SaaS Ramp Case Study
Get the free resource


